Designing company logos can be difficult, especially in an industry like healthcare. The healthcare industry is very prestigious and well represented. Healthcare companies need to ensure that they can establish and maintain trust in the public and a good branding method is an excellent way to do this. Here are some dos and don’ts when it comes to company logos for healthcare.
Characteristics to Avoid
When it comes to designing company logos for healthcare, there are certain things that you should avoid. The characteristics listed below shouldn’t just be applied to the healthcare industry, but any other industry as well, these include;
Using Content or Clipart That Has Been Downloaded
Using content or clipart that has been downloaded may be fine for certain projects but for healthcare companies – such as acupuncture clinics – they are going to want something a little more unique and polished. The healthcare profession is extremely disciplined and this needs to radiate throughout the company and this includes company logos.
You want to avoid any logo design being too complex. Logos are usually small images when it comes to being used on documents. The more complex, the more distorted it will look when it is made smaller (or bigger). Company logos need to be versatile to ensure that no matter what size, they are still readable and recognisable.
You don’t want company logos to be too generic but on the flip side, you also don’t want them to be too generic. If they are too simple, then they may not be as recognisable to the public – and this is, of course, the aim of a logo. Get the right balance to ensure the logo is unique and stands out but that it’s not too complex that it won’t be able to be altered in size.
Characteristics That Have Proven Successful
The following characteristics have proven successful when it comes to company logos for healthcare. They have stood the test of time and have been tried and tested to be timeless in the medical field.
A healthcare logo should be elegant and sophisticated. You want to convey trust in the company and not use any harsh colours that may be viewed as sporadic. The choice of colour must match up with the values of the company.
Every logo has a message behind it, even if it isn’t noticeable. A company logo is supposed to represent a company so it is extremely common for logos to mean a lot more than they appear to. Whether the company wants you to come up with the concept yourself or they have some ideas about what the concept should be, company logo designs should always have them.
Versatile company logos can be resized or edited at any time and still be recognisable. This can include changes to the layout of the logo. No matter what though, the quality should remain high through any altering.