We are experts in acupuncture. But acupuncture is a small part of the crazy and wonderful wellness world…
The health and wellness industry has been BOOMING over the past decade with everyone striving to look and feel fit and healthy. There has been a number of factors why this industry is now worth billions which is mainly thanks to the introduction of social media. Our event crew from Ten Ten will be at the next Scottish Fitness Expo spreading the word of the benefits of acupuncture. However lots of other industry favourites will be present talking about all the latest fitness, health and wellness – here’s what subjects will be spoken about to prepare you for the event.
The Instagram Effect
It has always been the case that people want to feel great however with the introduction of social media apps such as Instagram, people feel the need to look great – healthy, fit and lean. If you are sharing pictures of yourself to your peers everyday of course you want to look your best – it has been a natural evolution. In the 90’s it was all about being a size 0 for women. An unhealthy and unrealistic expectation fuelled by magazines and television. Fast forward 20 years and women are encouraged to lift weights, run marathons (something they used to be banned from), eat more carbs and protein – ‘strong not skinny’ seems to be a popular tagline for most fitness lovers on Instagram. Social media has also provided a platform for Personal Trainers to grow their business online, reach a new audience and share their message. For example, Joe Wicks was a small town personal trainer who used 15 second Instagram videos to show how quick and easy it was to cook a healthy meal for his small number of clients and followers. With the support of social media he has managed to turn his small personal training business into a multi million pound brand – ‘Lean in 15’.
It has been noted that the impact of social media has also had negative impact on the health and wellness industry. Social media has in short given people jobs – in the form of ‘influencers’ who use social media to advertise and send messages out to the masses. However there are a small percentage of fitness influencers who are fraudulent – selling supplements and diets that not only don’t work but are also extremely unhealthy and damaging to impressionable young followers. One of the most famous examples of this was Kim Kardashian advertising a fat loss/ slimming/ hunger suppressant lollipop to her millions of followers.
Back in the day you either found middle aged men battering out the heavy weights or the rest of the gym goers spending hours sweating out on the treadmill (and doing long term damage to the joints). Since then, there has been so much research into fitness and on the back on this, gyms have transformed into a space where much more functional activities and classes can be done. Yoga studios, Pilates, Crossfit Boxes (mirrors are banned and barbells are welcome), Sprinting and Spinning – gyms are adapting their space to fit the needs of their members and introduce them to the latest trends. Gyms are a ‘Third Place’, somewhere to meet new friends and wind down from your working day. Gym owners want you to stay in the gym longer so now some of the best gyms have cafes, spas, swimming pools, hair dressers and event social nights out!
Weird and wonderful foods from all over the world have been discovered by nutritionists and have been branded ‘superfoods’ – foods that are so nutritionally dense they are…super! cooking oil was soon replaced with coconut oil, goji berries were the new blueberries, coffee was replaced with turmeric lattes and more people were drinking protein smoothies instead of cooking a bunch of eggs and chicken.